We humans are looking for personal valuation and the security of being unique and therefore important. But most relationships are characterised by the need to be seen and loved by other people. We look for what is inside us on the outside and not within ourselves. As an identical twin, you are exactly the same as a person and yet completely different. I experience what all people experience in an intensified form. That's why I know exactly how difficult and important it is to find your authentic self, but even more so to find the self-confidence behind it. In companies, this need for “security” & to be important is often expressed in rivalry, in silo thinking, hierarchical structures and a lot of politics. Our external circumstances at work and in life have been changing even more rapidly in recent years. Familiar frameworks dissolve and so the new security lies in people themselves. And also the stability of companies if I can respond flexibly to external circumstances without losing sight of my innermost core, what I stand for. A job with a visible CV or a company's website is only sustainable if the content reflects what the core - the unique selling point - of the person or the company is. Because then you are clear, unique and do organically what we are here on earth to do. But most people are so disconnected from themselves that they no longer even know what they enjoyed doing as children. Because there is a key in it that shows what they really love, what makes them unique, how the different talents are connected and what they came to earth for. In connection with your primal core, this is exactly what comes back into your consciousness.